Benjamin Yi

I promise to never make art again.
I don't make art, I design.

Art is a form of self expression. Art is form for forms sake. And that can be a beautiful thing, but nothing more. Design is useful and essentially practical in nature. Design serves the purpose of others. That is, design is a craft of service, not self-expression. Don't get me wrong, I just don't make art, I design artistically with a purpose. Good design is beautiful by the way it functions.

Where do I see good design? Everywhere. Why live life experiencing problems and overlooking them because it's just something that's supposed to be. Am I supposed to deal with it? I don't, I question it. These are opportunities that people miss, and it's not until you notice these hints that good design can be seen. I seek for new adventures everyday to see something new, try the unexpected, make the mistakes, and see what I like and don't like. As for now, I see opportunities everywhere, so my key focus.. I'm still working on it.

Some of the things that have always caught my attention have been snowboarding, surfing, fashion, guitar, drums, piano, singing, cooking, traveling, and biking. I'm always curious, highly energetic, organized, self-confident, driven, team motivator, approachable, and adaptable.
I recently just finished studying in Fontainebleau, France studying at the top business school in the world, INSEAD. Currently, I am back in L.A., part of the Special Projects Innovation Team and & Entrepreneurship at KILLSPENCER. To see the website click here.

Check out my blog @ tumblr